Digital PR & link building

Authority that survives the next update.

Our core offer. We earn placements and links on publications your buyers and Google both trust — through stories journalists actually want, not outreach templates. The kind of authority that compounds instead of resetting every time the algorithm moves.

2,000+ campaigns deliveredNo PBNs, ever270 sites recovered after core updates

Why most link building stops working.

Links are still among the strongest ranking signals. The problem is how most agencies get them — in ways that work briefly and then become a liability.

Private blog networks and paid placements that get devalued or penalised the moment Google spots the footprint.

Mass outreach to irrelevant sites, producing links no real reader ever clicks and no algorithm counts for much.

Guest posts on sites that exist only to sell guest posts — no audience, no editorial standard, no lasting value.

How we earn links instead of buying them.

Find the story

We look for what is genuinely newsworthy about your business — data you hold, a trend you can comment on, an expert worth quoting. Journalists need stories, not press releases.

Build the asset

Original research, a data study, or a strong expert angle. Something a publication gains from covering, which is what makes the link earned rather than extracted.

Pitch people, not lists

Targeted outreach to journalists and editors who cover your space, with a reason they specifically should care. Relevance is what separates a placement from a spam folder.

Report what it moved

Placements, referring domains, authority shift, and the ranking movement that followed — tied to the pages that matter commercially.

Featured work

We do this for ourselves, too.

The fastest way to judge a digital PR team is what it has actually earned. Our founder writes for national business press, and the placements below were won for clients through the same outreach we would run for you — real editorial coverage, not directory listings.

Business InsiderAuthored by our founder

“I swapped freelancing for selling digital templates and now make $250K”

Not a quote in someone else’s article — a full byline. Earning a named author slot in national business press is the hardest version of what we do, and it is the standard we work to on client campaigns.

Read it on Business Insider →

Client placements — domain rating in brackets

Best Life (DR 87)AskMen (DR 82)The Good Men Project (DR 79)Art of Healthy Living (DR 60)Credihealth (DR 57)National Law Review
Download the sample placement report

PDF · one page · no email required

“Umair was hyper-focused on the end goal from the very beginning. Not many still take pride in the quality of their work, especially in SEO, but Umair does. In just six months our rankings went through the roof and we haven’t looked back since.”
Hugo AngelmarHugo AngelmarChief Product Officer, LinkedIn

Questions we get asked.

How many links will we get per month?

We do not sell links by the unit, because that incentive is exactly what produces bad ones. We agree a scope and a target profile, then report placements as they land. Quality varies enormously — one placement on a publication your buyers read is worth more than fifty directory listings.

Do you use private blog networks or paid placements?

No. PBNs work until Google identifies the footprint, and then they become a liability you have to clean up. Everything we build is earned editorially, which is why it holds through core updates.

How long before links affect rankings?

Placements start landing within the first six to eight weeks. Ranking impact typically follows over the next one to two quarters, depending on how competitive the space is and how much authority you already hold.

Can you fix a toxic link profile from a previous agency?

Yes. We audit what is pointing at you, disavow what is actively harmful, and rebuild with earned placements. This is a large part of how we have recovered 270 sites after core updates.

Let’s look at your link profile.

We will tell you what is helping, what is hurting, and what it would take to build authority that holds — before you commit to anything.

Book a strategy call