Pricing
There is a free plan for evaluating one project. Paid plans start at $49/month, and eligible Starter and Agency accounts can begin with a 7-day trial.
Starter
1 project
For consultants and smaller teams standardizing one active project
Agency
10 projects
For agencies running a real client roster and tighter delivery ops
Enterprise
Unlimited projects
For agencies that need white-label delivery, onboarding, and deeper support
Most agencies stitch together 4-6 tools to cover what LazyMetrics does in one platform.
Typical agency stack
Semrush Pro
$139.95/mo
AgencyAnalytics
$79/mo
Screaming Frog
$259/yr
Manual report time
~6hrs/mo
Total (tools only)
$240+/mo
LazyMetrics Agency
10 connected projects
included
AI site audit + cited reasoning
included
Automated client reports
included
Competitor gap analysis
included
Total
$149/mo
Is there a free trial?
Yes. Eligible new Starter and Agency accounts can begin with a 7-day trial. There is also a free plan if you want to evaluate one project before entering billing.
Can I change plans later?
Yes. You can upgrade or downgrade at any time from your account settings. Changes take effect on your next billing cycle.
What happens after one project on Starter?
If you need to manage more than one project, you move up to the Agency plan. Your connected data, reports, and audit history carry over.
Do you offer annual pricing?
Not yet. We are considering annual plans with a discount. For now, all plans are billed monthly with no long-term commitment.
What counts as a "client"?
Each unique connected domain counts as one project. If you manage example.com and example.co.uk separately, those are two projects.
Is there a setup fee?
No. There is no setup fee for Starter or Agency plans. Enterprise plans include custom onboarding at no additional cost.
How does LazyMetrics compare to buying Semrush + AgencyAnalytics + Screaming Frog separately?
A typical agency stack (Semrush Pro at $139.95 + AgencyAnalytics at $79 + Screaming Frog at $259/year) costs $240+/mo before you add AI visibility or automation. LazyMetrics covers auditing, reporting, and delivery workflows in one platform, with paid plans starting at $49/mo and the 10-project Agency plan at $149/mo.
Can I white-label reports and the client portal?
White-label features are available on the Enterprise plan. This includes your agency name, logo, and custom branding on client-facing reports and the portal.
Start free
Connect your first project, run the audit, and move into billing only when you need more capacity.
Start free