The LazyMetrics Blog
Written by practitioners. No fluff, no "10 tips" listicles. Real frameworks from running 2,000+ campaigns and building the platform that came out of them.
Get articles when they publish
No spam. One email per article. Unsubscribe anytime.
The problem isn't acquisition — it's the gap between what you sold and what you delivered. Here's the breakdown of where it falls apart and a system for fixing it.
AI search is already answering questions your clients' customers are asking. Here's how to measure where your clients' brands show up — and how to improve it.
A step-by-step breakdown of the canonical conflict and redirect chain issue that was holding a professional services page back — and how we resolved it in an afternoon.
A list of redirect errors doesn't make a client want to renew their retainer. Here's what the best agency reports actually communicate — and how to build one automatically.
A real breakdown of what a 10-client agency pays across Ahrefs, Semrush, AgencyAnalytics, a content tool, and a project management platform — and what to consolidate.
Most small-to-mid agency clients have sites where 30–60% of crawl budget is going to pages that will never rank. Here's how to find them, fix them, and show clients the impact.
Follow along while we build
Umair shares agency lessons, SEO frameworks, and LazyMetrics updates on LinkedIn and X.