Turn legal searches into signed cases.
A steady stream of qualified calls and consultations — without pouring more budget into ads that do not convert. When someone searches for a lawyer, the firms at the top get the cases. We put you there.
Why your firm isn’t getting enough clients.
Usually it is not the marketing budget. It is that potential clients cannot find you at the moment they are looking, and the firms that do appear take the call.
“We tried SEO before and got nothing.”
You get a 90-day plan in the first week, and leading indicators monthly. If it is not working you will know early, from us.
“Our cost per case from ads is brutal.”
Organic and local compound instead of resetting when the budget stops. We work to lower blended cost per signed case, not just cost per click.
“We do not have time to manage an agency.”
We handle the data, the site and the tracking. Your team focuses on intake and closing.
The system we run for law firms.
Local pack domination
We put your firm in Google’s local map pack so you are front and centre when someone searches for a lawyer in your area. That is where the urgent, ready-to-hire calls come from.
Practice area authority
Practice area pages and supporting content that build trust, earn rankings, and turn your site into the thing that closes the consultation before you speak.
Digital PR and links
Placements on real publications. Legal is one of the most competitive verticals in search — authority is what separates page one from page three.
Technical foundation
Speed, crawlability, indexing and schema. The unglamorous work that quietly caps every other effort until it is fixed.
“LazyMetrics delivers on time, understands the project clearly, and gives what it promises. We’re very satisfied with the work and the consistency.”
David HaenelCEO, The Law PlaceQuestions firms ask us.
How long before a law firm sees results from SEO?
Technical fixes and local pack work can move within weeks. Competitive practice area rankings typically take three to six months, which is why we report on leading indicators — impressions, map pack position, qualified calls — rather than asking you to wait two quarters for a verdict.
Do you work with more than one firm per city?
Not in the same practice area. Two personal injury firms in one metro would be competing against each other through us, which serves neither.
Can you prove the leads are real?
Yes. We track calls, forms and consultations through to signed cases where your intake system allows it, so reporting reflects cases rather than pageviews.
What about AI search — do clients find lawyers through ChatGPT now?
Increasingly, yes. We structure practice area content so answer engines cite your firm when someone asks for a lawyer in your area, which is work most legal marketing agencies do not offer yet.
One call. A straight answer on your market.
We will look at your practice areas, your city, and who is currently taking the cases you want — then tell you whether we can change that.
Book a strategy call