$4,500 to $937,000 in organic site value. 1,600 to 93,000 annual visits. 18 months.

Full GSC coverage audit: 34% of the site was excluded or errored — mostly app-state URLs, user dashboard pages, and dev environment subfolders being indexed

Robots.txt rebuilt: blocked /app/, /dashboard/, /api/, /staging/ from crawl. Sitemap regenerated with only indexable marketing pages

Duplicate content identified: pricing page existed under 5 near-identical URLs due to UTM parameter variants being indexed. Canonical tags applied across all commercial pages

Core Web Vitals: LCP on homepage was 8.4 seconds. Image optimization, lazy loading, and a third-party script audit brought it to 2.1 seconds

Schema markup deployed: SoftwareApplication schema on product pages with screenshots, pricing, and feature descriptions — improving SERP appearance with rich results

Topical authority map built for the core use case: 6 pillar topics identified, each with 8–12 supporting cluster articles — a 70+ piece content plan executed over 18 months

Content production cadence: 4 articles/month for 18 months = 72 total pieces. Each targeting a distinct keyword cluster with clear commercial or informational intent

Comparison and alternative pages created for each major competitor: "/vs/[competitor]" pages ranking within 60 days for high-intent bottom-of-funnel queries

Use case pages built for each primary buyer persona and industry vertical — allowing the platform to rank for industry-specific queries with no direct competition

Content refresh protocol: articles older than 6 months reviewed against current SERP rankings; 11 articles refreshed with updated data and expanded sections

Editorial link strategy: pitched original data studies and industry reports to SaaS and tech publications — 14 links secured from domain rating 50+ publications

Product integration and tool partnership links: listed in 8 industry directories and tool comparison sites with editorial links

HARO and journalist outreach: responded to journalist requests with founder quotes — 7 links from mainstream tech press

Guest posts: 6 bylined articles for SaaS-adjacent publications with contextual links back to relevant pillar content

Community presence: founder participated in 3 industry communities with profile links and occasional contextual resource mentions