Our story
Built by an agency owner who ran 2,000 campaigns and got tired of duct-taping tools together.
LazyMetrics started as a fulfillment operation. It became a platform because the tools we needed didn't exist.
I've been doing SEO since 2014. Over that time I've run campaigns for companies like LinkedIn and Kayak, built a team that became the fulfillment engine for over 500 agencies, and seen every version of the same problem repeat itself.
Agencies that were great at closing clients would come to us because their delivery was falling apart. Not because they weren't doing good work. Because they couldn't show the work. Clients were churning not because results weren't happening, but because nobody was communicating them clearly.
The average agency owner we worked with was paying for Ahrefs, Semrush, a reporting tool, a content tool, a project management tool, and still doing half the work manually. $600–$1,200/month in fragmented SaaS — and it still required someone to stitch it all together.
LazyMetrics is the system I wish existed from day one. One platform that connects your real data, reports to your clients automatically, runs AI agents that actually fix issues, and tracks AI visibility across ChatGPT, Perplexity, and Gemini.
What we believe
Agencies fail at retention, not acquisition.
Most agency owners are excellent at sales. The breakdown happens in delivery — inconsistent reporting, no client visibility into results, technical SEO debt that compounds quietly. That's what we fix.
AI should execute, not just advise.
Every SEO tool generates recommendations. Almost none of them apply the fix. Our AI agents actually write the meta descriptions, resolve redirect chains, submit indexing requests, and generate the report — automatically.
The fragmentation is the real cost.
You're not paying $99/month for SEO software. You're paying $800/month across six tools plus 10 hours/week of coordination. LazyMetrics collapses that stack into one system built specifically for SEO and AI search.
AI search is where the next decade happens.
ChatGPT, Perplexity, Gemini, and Claude are already answering questions your clients' customers are asking. Tracking and improving brand visibility in AI search isn't a future concern — it's right now.
Results we've driven
Across 2,000+ client campaigns since 2014. Not projections — actual outcomes.
The team
Umair Mansha
Founder & CEO
SEO since 2014. Built fulfillment for 500+ agencies.
Nina T.
Content Specialist
Content strategy and editorial production.
Anastazja S.
Content Specialist
SEO content and keyword research.
Start free — see what it does for your clients.
One client. Full audit. No credit card. Five minutes to set up.
Start free trial