Clear the way before you spend on content.
Crawl issues, slow pages, broken redirects and indexing problems quietly cap everything else you do. Publishing more into a site Google struggles to crawl is the most expensive mistake in SEO. We find what is holding the site back, fix it, and show the difference in your numbers.
The problems that cap growth silently.
Technical debt rarely announces itself. Rankings just plateau, and it looks like the content is underperforming when the real cause sits underneath it.
Pages Google cannot crawl efficiently, so your best content is discovered late or not at all.
Redirect chains and canonical conflicts splitting the authority you have already earned across duplicate URLs.
Slow templates and poor Core Web Vitals costing you rankings and conversions at the same time.
What we actually do.
Audit against impact, not volume
We do not hand you a 200-page crawl export. Every issue is ranked by what it is costing you in traffic and revenue, so the first fixes are the ones that pay.
Fix crawl and indexing
Robots directives, sitemaps, internal linking, pagination, canonicals and parameter handling — so the pages that matter get found and the ones that do not stop wasting crawl budget.
Speed and Core Web Vitals
Render-blocking resources, oversized images, layout shift and server response. Measured on real field data, not lab scores that flatter the page.
Migrations without the crater
Replatforming or restructuring is where most sites lose years of equity. Full redirect mapping, staged validation, and monitoring through the transition.
“LazyMetrics delivers on time, understands the project clearly, and gives what it promises. We’re very satisfied with the work and the consistency.”
David HaenelCEO, The Law PlaceQuestions we get asked.
How fast do technical fixes show up in rankings?
Faster than most SEO work. Indexing and crawl fixes can move within weeks because you are removing an obstacle rather than building something new. Speed improvements often show in conversion before they show in rankings.
Do you implement the fixes or just hand us a list?
We implement. A list your developers never get to is not a service. Where you would rather your own team ships it, we provide prioritised specs and review the work before it goes live.
Our traffic dropped after a Google update. Can you help?
That is a large part of what we do — 270 sites recovered, with 92% fully recovering or improving within two quarters. The first step is establishing whether it was the update, a technical regression, or something in your link profile, because the remedies are completely different.
We are about to migrate platforms. When should we involve you?
Before the URL structure is finalised, not after launch. Post-launch migration recovery costs several times what planning it properly does, and some losses do not fully come back.
Find out what’s capping your site.
We will look at your crawl, your speed and your indexing, and tell you what is costing you the most — before you commit to anything.
Book a strategy call