LazyMetrics connects GSC and GA4, turns scattered tasks into a clear operating system, and gives your team one place to audit, prioritize, report, and retain clients.
Trusted by agencies working with






























The real problem
One system instead of five.
Connect the data, prioritize the right pages, show the work, and keep clients confident.
Why we built this
Since 2014, LazyMetrics has run SEO campaigns for 2,000+ clients — law firms, SaaS companies, e-commerce brands, local businesses. We built the Sheets. We ran the audits. We wrote the briefs. We pulled the monthly reports. Manually. Every time.
From 2021, we became the behind-the-scenes fulfillment team for over 500 agencies. We learned exactly where delivery breaks: scattered data, vague reports, low-confidence prioritization, and too much client-facing ambiguity. LazyMetrics is the product version of the systems we ended up building for ourselves.
What the agency community says
This is amazing, nice work. We've already grown our clients' traffic 600% since starting with LazyMetrics a few months back.

Cale Loken
Founder, 301 Consulting · Minneapolis, MN
"LazyMetrics was hyper-focused on the end goal from the very beginning. In just six months, our rankings went through the roof and we haven't looked back since."

Hugo Angelmar
Chief Product Officer, LinkedIn
"LazyMetrics delivers on time, understands the project clearly, and gives what it promises. We're very satisfied with the work and the consistency."
David Haenel
CEO, The Law Place
Results
Real campaign work. Real GSC and GA4 numbers. Not demo math.
Case Study — IAM Builders
2.45M
Impressions in 12 months
IAM Builders · Google Search Console verified
From 8,500 impressions/month to 2.45M. From 95 clicks to 13,500. Average position from 29.4 to 15.8.
Read the full case study →+292%
Purchase growth
Penta Labs · B2B e-commerce
600%
Client traffic growth
301 Consulting · Agency testimonial
14→3
Search position
Canonical fix · 19 days
$4.5K→$937K
Organic site value
SaaS client · 18 months
Proof of work
Real responses to reporting, briefs, and delivery work. Pair that with the IAM Builders case study and the product story becomes much easier to trust.

Report clarity clients actually notice
"Thanks so much for the in-depth reports... great work fixing the core vitals... content schedule looks great."

Agency-owner approval on deliverables
"Stellar work... I am amazed."

Execution feedback from content workflows
"They look great Umair - thanks for your work."
The platform
Start with the data you already have. Then turn audits, execution, reporting, and client communication into one cleaner workflow.
01
Connect GSC and GA4, analyze every page by real traffic impact, and produce a decision queue your team can actually act on. Not a crawl dump. A ranked action system.
02
Move from issue discovery to action. Queue fixes, track indexing opportunities, and keep implementation work visible instead of buried in tickets and chat threads.
Execution queue
Meta Description Refresh
42 actions tracked
Redirect Chain Resolution
18 actions tracked
Indexing Review
Pending
Schema Cleanup
67 actions tracked
03
Find keyword opportunities, build briefs, and prioritize refreshes using the pages and topics most likely to move traffic for each client.
8
Research
5
Writing
3
Review
12
Published
Best CRM for Law Firms 2026
crm for law firms
Personal Injury SEO Guide
personal injury seo
Local SEO Checklist
local seo checklist
04
Turn raw SEO activity into a simple narrative: what moved, what was done, and what happens next. Built for retention, renewals, and better account conversations.
Sessions
12,400
↗ +18%
Keywords Top 10
340
↗ +12%
AI Visibility
24%
↗ +3%
Organic traffic — 6 months
05
Track rankings, traffic direction, and brand visibility across AI engines in one place, so agencies can answer the questions clients are starting to ask.
Brand mentions in AI engines
06
Generate clearer monthly reporting, surface work completed, and give clients a portal that explains progress without exposing every technical issue.
March 2026 — Harrison & Blake
Auto-generated · Sent Mar 1
+18%
Sessions
+12
Rankings
7 shipped
Work done
Built for
Pricing
No permanent free tier. This is a serious operating system for serious client work.
Growth
$149/mo
For agencies standardizing delivery across a smaller roster
Agency
$349/mo
For agencies running a larger portfolio and tighter delivery ops
Enterprise
Custom
For agencies that want onboarding, custom branding, and deeper support
Execution agents, deeper automations, and advanced content modules roll out as beta features rather than empty promises.
Common questions
More questions? These pages go deeper:
What is LazyMetrics and what does it do?
LazyMetrics is an SEO platform for agencies, freelancers, and businesses. It connects Google Search Console and GA4, runs an AI-powered site audit, generates white-label client reports automatically, and tracks where your brand appears in ChatGPT, Perplexity, Claude, and Google AI Overviews. AI execution agents also fix technical issues — redirect chains, indexing problems, canonical conflicts — without manual developer work.
Does LazyMetrics track visibility in ChatGPT, Perplexity, and Claude?
Yes. LazyMetrics tracks where your brand or your clients appear in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews — with a visibility score, query-level breakdown, and weekly trend data. This is distinct from traditional Google rankings and is the fastest-growing new metric agencies and marketers are reporting.
How is LazyMetrics different from AgencyAnalytics or Semrush?
AgencyAnalytics focuses on dashboard reporting. Semrush focuses on keyword research and competitive data. LazyMetrics focuses on execution and delivery — AI agents that fix technical issues automatically, white-label portals that reduce churn, and AI visibility tracking no other platform offers. Most serious agencies use Semrush for research and LazyMetrics for delivery and client management.
Does LazyMetrics fix SEO issues automatically?
Yes. LazyMetrics includes AI execution agents that automatically resolve redirect chains, submit pages for indexing via the Google Indexing API, clean up canonical conflicts, and update XML sitemaps. Issues requiring content changes surface in a one-click approval queue rather than a passive report.
How much does LazyMetrics cost?
LazyMetrics starts at $99/month for agencies managing up to 5 clients. Local businesses and solo operators can start at $49/month for a single site. One client or one site is always free to start — no credit card required.
Can local businesses use LazyMetrics without an SEO agency?
Yes. LazyMetrics is purpose-built for agencies, but direct access is available for businesses that want to manage their own SEO. You get the same platform agencies pay thousands per month to use — for $49–99/month — with AI agents that handle the technical work automatically.
What SEO tools does LazyMetrics replace?
For most agencies under 20 clients, LazyMetrics replaces AgencyAnalytics (client reporting), ScreamingFrog (technical auditing), and separate content planning tools. It complements Semrush or Ahrefs — which focus on research and backlink data — rather than replacing them.
How long does it take to set up LazyMetrics for a client?
Under 10 minutes. Connect Google Search Console and GA4 via OAuth, trigger the first crawl, and the priority queue populates automatically. The first automated report can be sent to the client the same day.
Connect a client, pull in GSC and GA4, and see the pages, priorities, and progress story in one place. That is the part most agencies are still stitching together by hand.
7-day trial · Early access onboarding · No long setup