SEO operating system for agencies

Stop losing clients
to unclear SEO work.

LazyMetrics connects GSC and GA4, turns scattered tasks into a clear operating system, and gives your team one place to audit, prioritize, report, and retain clients.

SEO since 2014GSC + GA4 connectedAI visibility + reporting
app.lazymetrics.com

Watch the demo

2 min · See the full workflow

Organic sessions

12,480

Keywords top 10

340

Issues queued

14

GSC + GA4 connected in minutesPriority pages ranked by real impactMonthly client reports ready in one clickTechnical fixes queued and tracked clearlyAI visibility tracked across ChatGPT and PerplexityGrowth story ready for every client callWhite-label portal your clients can actually useAudits that tell you what to fix firstGSC + GA4 connected in minutesPriority pages ranked by real impactMonthly client reports ready in one clickTechnical fixes queued and tracked clearlyAI visibility tracked across ChatGPT and PerplexityGrowth story ready for every client callWhite-label portal your clients can actually useAudits that tell you what to fix first

Proof from live campaigns

2.45M impressions in 12 months
+292% purchase growth
600% client traffic growth
14 → 3 position jump after a canonical fix
$4.5K → $937K organic site value
Google Search Console verified case studies
2.45M impressions in 12 months
+292% purchase growth
600% client traffic growth
14 → 3 position jump after a canonical fix
$4.5K → $937K organic site value
Google Search Console verified case studies

Agencies working with brands like

LinkedIn
Kayak
One Army
Thrive
Mythic Media
Friedmans Shoes
Eureka
Evans
MiiSkin
Magnfi
Hadley
USA Restoration Pros
LoveSEO
Fishermen
Topia
College Cat
LinkedIn
Kayak
One Army
Thrive
Mythic Media
Friedmans Shoes
Eureka
Evans
MiiSkin
Magnfi
Hadley
USA Restoration Pros
LoveSEO
Fishermen
Topia
College Cat

The real problem

SEO is not just hard to deliver.
It is hard to make legible.

01

Too many tools, no single story

GSC, GA4, audits, notes, and client updates live in different places. Your team knows the work. Your client sees fragments.

02

Clients still ask what changed

Even when rankings improve, agencies still get the same question: what did we actually do this month, and what happens next?

03

Audits become issue graveyards

Most audit tools create long lists of problems but do not tell your team which pages matter, which fixes are worth doing first, or how to show progress.

04

Retention gets harder as you grow

The bigger the roster, the easier it is for delivery, reporting, and follow-up to become reactive. That is where churn starts.

One system instead of five.

Connect the data, prioritize the right pages, show the work, and keep clients confident.

Why we built this

Built by a team that ran SEO delivery by hand. Now it runs in one place.

Since 2014, the work behind LazyMetrics looked the same across every client type: the Sheets, the audits, the briefs, the monthly reports. All of it was stitched together manually, every time.

That work exposed where delivery breaks: scattered data, vague reports, low-confidence prioritization, and too much client-facing ambiguity. LazyMetrics is the product version of the systems we ended up building for ourselves.

Verified proof

This is amazing, nice work. We've already grown our clients' traffic 600% since starting with LazyMetrics a few months back.
Cale Loken

Cale Loken

Founder, 301 Consulting · Minneapolis, MN

Public-facing proof is intentionally narrow. The quote above is the verified public testimonial, and the related case study keeps the supporting workflow context tight instead of adding unsupported claims.

Read the verified 301 Consulting case study Browse case studies and proof pages See how reporting and client visibility work

Results

The methodology is not theoretical.
The proof already exists.

Real campaign work. Real GSC and GA4 numbers. Not demo math.

Case Study — IAM Builders

2.45M

Impressions in 12 months

IAM Builders · Google Search Console verified

From 8,500 impressions/month to 2.45M. From 95 clicks to 13,500. Average position from 29.4 to 15.8.

Read the full case study →

+292%

Purchase growth

Penta Labs · B2B e-commerce

600%

Client traffic growth

301 Consulting · Agency testimonial

143

Search position

Canonical fix · 19 days

$4.5K$937K

Organic site value

SaaS client · 18 months

Proof of work

Agencies need proof clients can feel.

Real responses to reporting, briefs, and delivery work. Pair that with the IAM Builders case study and the product story becomes much easier to trust.

Real screenshotsReal deliverablesReal agency feedback
Proof capture
Report clarity clients actually notice

Report clarity clients actually notice

"Thanks so much for the in-depth reports... great work fixing the core vitals... content schedule looks great."

Proof capture
Agency-owner approval on deliverables

Agency-owner approval on deliverables

"Stellar work... I am amazed."

Proof capture
Execution feedback from content workflows

Execution feedback from content workflows

"They look great Umair - thanks for your work."

The platform

One system for delivery, reporting, and client retention.

Start with the data you already have. Then turn audits, execution, reporting, and client communication into one cleaner workflow.

01

Audit and prioritization

Connect GSC and GA4, analyze every page by real traffic impact, and produce a decision queue your team can actually act on. Not a crawl dump. A ranked action system.

Priority pages ranked3 urgent
/servicesCTR opportunity
/blog/old-postIndexing issue
/about-usMetadata refresh
/contactContent update
/pricingMonitor

02

Technical workflow and indexing

Move from issue discovery to action. Queue fixes, track indexing opportunities, and keep implementation work visible instead of buried in tickets and chat threads.

Execution queue

Meta Description Refresh

42 actions tracked

Running

Redirect Chain Resolution

18 actions tracked

Running

Indexing Review

Pending

Queued

Schema Cleanup

67 actions tracked

Idle

03

Content planning that follows data

Find keyword opportunities, build briefs, and prioritize refreshes using the pages and topics most likely to move traffic for each client.

8

Research

5

Writing

3

Review

12

Published

Best CRM for Law Firms 2026

crm for law firms

Writing

Personal Injury SEO Guide

personal injury seo

Review

Local SEO Checklist

local seo checklist

Published

04

Client-facing growth story

Turn raw SEO activity into a simple narrative: what moved, what was done, and what happens next. Built for retention, renewals, and better account conversations.

client.youragency.com

Sessions

12,400

+18%

Keywords Top 10

340

+12%

AI Visibility

24%

+3%

Organic traffic — 6 months

05

Search and AI visibility

Track rankings, traffic direction, and brand visibility across AI engines in one place, so agencies can answer the questions clients are starting to ask.

Brand mentions in AI engines

ChatGPT34%
Perplexity28%
Gemini18%
Claude12%

06

Reporting and proof of work

Generate clearer monthly reporting, surface work completed, and give clients a portal that explains progress without exposing every technical issue.

March 2026 — Harrison & Blake

Auto-generated · Sent Mar 1

Delivered

+18%

Sessions

+12

Rankings

7 shipped

Work done

Feb 2026 — Metro DentalDelivered
Feb 2026 — Harrison & BlakeDelivered

Built for

Built for agencies that want clearer delivery and stronger retention.

A

Agencies doing $100k–$900k and trying to break through

You already have demand. What breaks is delivery consistency, reporting clarity, and time. The platform should buy margin back before you hire more overhead.

B

Agencies at $1M–$10M protecting retention and margin

At this stage, the risk is operational drift: work gets harder to see, reporting gets slower, and clients feel less certain. That is what this product is meant to tighten.

C

Teams that need one client operating system

If your audits, strategy, reporting, content planning, and client communication live in separate tools, the product will feel familiar. The goal is one calmer system, not more software.

Pricing

Start free.
Upgrade when automation pays for itself.

Free plan available for one project. Paid plans start at $49/month, and eligible Starter and Agency accounts can begin with a 7-day trial.

Starter

$49/mo

For consultants and smaller teams automating one active project

  • 1 project
  • 7-day trial for eligible new accounts
  • GSC + GA4 connection
  • AI audit + priority queue
  • Automated reporting
Start Starter
Most popular

Agency

$149/mo

For agencies running a real client roster in one operating system

  • 10 projects
  • 7-day trial for eligible new accounts
  • Auto-crawl + cited audit reasoning
  • Competitor gap analysis
  • Monthly reporting workflows
Start Agency

Enterprise

$499/mo

For larger teams that need white-label delivery and deeper support

  • Unlimited projects
  • White-label branding
  • Priority Fix-It Agent
  • Custom onboarding
  • Priority support
Talk to sales

Execution agents, deeper automations, and advanced content modules ship only when the underlying product is actually ready.

Common questions

Everything you need to know

More questions? These pages go deeper:

What is LazyMetrics and what does it do?

LazyMetrics is an SEO platform for agencies, freelancers, and businesses. It connects Google Search Console and GA4, runs an AI-powered site audit, generates white-label client reports automatically, and tracks where your brand appears in ChatGPT, Perplexity, Claude, and Google AI Overviews. AI execution agents also fix technical issues — redirect chains, indexing problems, canonical conflicts — without manual developer work.

Does LazyMetrics track visibility in ChatGPT, Perplexity, and Claude?

Yes. LazyMetrics tracks where your brand or your clients appear in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews — with a visibility score, query-level breakdown, and weekly trend data. This is distinct from traditional Google rankings and is the fastest-growing new metric agencies and marketers are reporting.

How is LazyMetrics different from AgencyAnalytics or Semrush?

AgencyAnalytics focuses on dashboard reporting. Semrush focuses on keyword research and competitive data. LazyMetrics focuses on execution and delivery — AI agents that fix technical issues automatically, white-label portals that reduce churn, and AI visibility tracking no other platform offers. Most serious agencies use Semrush for research and LazyMetrics for delivery and client management.

Does LazyMetrics fix SEO issues automatically?

Yes. LazyMetrics includes AI execution agents that automatically resolve redirect chains, submit pages for indexing via the Google Indexing API, clean up canonical conflicts, and update XML sitemaps. Issues requiring content changes surface in a one-click approval queue rather than a passive report.

How much does LazyMetrics cost?

There is a free plan for evaluating one project. Paid plans start at $49/month for Starter, $149/month for Agency, and $499/month for Enterprise. Eligible Starter and Agency accounts can also begin with a 7-day trial.

Can local businesses use LazyMetrics without an SEO agency?

Yes. LazyMetrics is agency-oriented, but businesses can use it directly as well. Smaller operators can start on the free plan or Starter at $49/month, then move up if they need more projects, automation, or team workflows.

What SEO tools does LazyMetrics replace?

For most agencies under 20 clients, LazyMetrics replaces AgencyAnalytics (client reporting), ScreamingFrog (technical auditing), and separate content planning tools. It complements Semrush or Ahrefs — which focus on research and backlink data — rather than replacing them.

How long does it take to set up LazyMetrics for a client?

Under 10 minutes. Connect Google Search Console and GA4 via OAuth, trigger the first crawl, and the priority queue populates automatically. The first automated report can be sent to the client the same day.

Give clients a clearer
reason to stay.

Connect a client, pull in GSC and GA4, and see the pages, priorities, and progress story in one place. That is the part most agencies are still stitching together by hand.

7-day trial · Early access onboarding · No long setup