We fix what is holding your site back technically, publish content that earns rankings, and build authority through digital PR and links — so you show up on Google, get cited in ChatGPT, and reach buyers who are ready to spend.
Trusted by agencies working with














































The real problem
One system instead of five.
Connect the data, prioritize the right pages, show the work, and keep clients confident.
Why we built this
Since 2014, LazyMetrics has run SEO campaigns for 2,000+ clients — law firms, SaaS companies, e-commerce brands, local businesses. We built the Sheets. We ran the audits. We wrote the briefs. We pulled the monthly reports. Manually. Every time.
From 2021, we became the behind-the-scenes fulfillment team for over 500 agencies. We learned exactly where delivery breaks: scattered data, vague reports, low-confidence prioritization, and too much client-facing ambiguity. LazyMetrics is the product version of the systems we ended up building for ourselves.
What the agency community says
This is amazing, nice work. We've already grown our clients' traffic 600% since starting with LazyMetrics a few months back.

Cale Loken
Founder, 301 Consulting · Minneapolis, MN
"LazyMetrics was hyper-focused on the end goal from the very beginning. In just six months, our rankings went through the roof and we haven't looked back since."

Hugo Angelmar
Chief Product Officer, LinkedIn
"LazyMetrics delivers on time, understands the project clearly, and gives what it promises. We're very satisfied with the work and the consistency."
David Haenel
CEO, The Law Place
Results
Real campaign work. Real GSC and GA4 numbers. Not demo math.
Case Study — IAM Builders
2.45M
Impressions in 12 months
IAM Builders · Google Search Console verified
From 8,500 impressions/month to 2.45M. From 95 clicks to 13,500. Average position from 29.4 to 15.8.
Read the full case study →+292%
Purchase growth
Penta Labs · B2B e-commerce
600%
Client traffic growth
301 Consulting · Agency testimonial
14→3
Search position
Canonical fix · 19 days
$4.5K→$937K
Organic site value
SaaS client · 18 months
Proof of work
Real responses to reporting, briefs, and delivery work. Pair that with the IAM Builders case study and the product story becomes much easier to trust.

Report clarity clients actually notice
"Thanks so much for the in-depth reports... great work fixing the core vitals... content schedule looks great."

Agency-owner approval on deliverables
"Stellar work... I am amazed."

Execution feedback from content workflows
"They look great Umair - thanks for your work."

A fellow marketer on how we work
"Where do I start, Umair is a constant source of information. As a fellow marketer I know how important it is to be able to educate your clients to help then fully understand the importance of why we do things. Umair is fantastic at both explaining why he does something and ACTUALLY doing it. I have been thoroughly impressed with his abilities and dedication to his craft. I highly recommend anyone who is considering working with him to take the plunge. You won't regret it. Thanks again Umair."
— Jay

Strategy a client could actually follow
"Umair has been a pleasure to work with. He has given me a better insight into how to setup a website correctly for seo growth and how to plan ahead with an in depth content strategy. He is always there for any questions i have. Cannot recommend him enough."
— Bryce
The platform
Start with the data you already have. Then turn audits, execution, reporting, and client communication into one cleaner workflow.
01
Our core offer. We earn placements and links on publications your buyers and Google both trust, so your authority compounds instead of resetting with every algorithm update.
Execution queue
Meta Description Refresh
42 actions tracked
Redirect Chain Resolution
18 actions tracked
Indexing Review
Pending
Schema Cleanup
67 actions tracked
02
Crawl issues, slow pages, broken redirects and indexing problems quietly cap your growth. We find what is holding the site back, fix it, and prove the difference in your numbers.
03
We target the terms your customers actually search before they buy, then write and publish content built to rank for them — not filler that fills a calendar.
8
Research
5
Writing
3
Review
12
Published
Best CRM for Law Firms 2026
crm for law firms
Personal Injury SEO Guide
personal injury seo
Local SEO Checklist
local seo checklist
04
Buyers now ask ChatGPT and Perplexity before they ask Google. We structure your site and content so AI engines quote you as the answer rather than a competitor.
Brand mentions in AI engines
05
Whether you need to own one city or compete nationwide, we build the right mix of local signals, landing pages and authority to put you in front of buyers in your market.
Sessions
12,400
↗ +18%
Keywords Top 10
340
↗ +12%
AI Visibility
24%
↗ +3%
Organic traffic — 6 months
06
Every month you see what moved, what we did, and what is next — in plain language, tied to revenue rather than vanity rankings.
March 2026 — Harrison & Blake
Auto-generated · Sent Mar 1
+18%
Sessions
+12
Rankings
7 shipped
Work done
Thirty minutes, no pitch deck. Bring your site and your target and we'll tell you straight whether we can move it, what it would take, and how long it would realistically need.
30 minutes · No pitch deck · Straight answer on fit