Buyers increasingly ask ChatGPT, Perplexity and Google’s AI Overviews before they ever open a search results page. Those systems cite a handful of sources. We structure your site, your content and your entity footprint so you are one of them.
Ranking fifth on a results page still earns clicks. Being the sixth source an answer engine considers earns nothing — these systems quote two or three and stop.
No structured data, so engines cannot reliably extract what you do, who you serve or what you claim.
Content written as prose with no clear question-and-answer structure, making it hard to quote accurately.
A weak entity footprint — inconsistent claims across your site, profiles and the wider web, so models have no confident view of who you are.
Schema markup, clean heading hierarchy, and question-led sections so engines can lift a precise answer and attribute it to you.
The same facts about your business, stated the same way across your site, your profiles and the publications that mention you. Consistency is what turns a mention into confidence.
Original data, clear definitions and specific numbers. Models cite what is concrete and verifiable, and skip what is vague.
We monitor how ChatGPT, Perplexity and AI Overviews describe your brand and your category, and where competitors are being cited instead.
Answer engine optimisation targets systems that answer a question directly — AI Overviews, Perplexity, voice assistants. Generative engine optimisation targets generative models like ChatGPT that compose an answer from sources. In practice the work overlaps heavily: structured, specific, verifiable content with a consistent entity footprint.
No, and anyone guaranteeing it is selling you something. These systems are non-deterministic and change without notice. What we can do is make you the most structured, consistent and citable option in your category, which is what actually drives the outcome.
No — it compounds. The same structured data, clarity and authority that get you cited also help conventional rankings. Nothing here is a trade-off against traditional search.
Prompt-based monitoring across the major engines: how often you appear for the questions that matter in your category, how you are described, and who gets cited when you are not. It is a different measurement model from rank tracking and we report it separately.
We will run your brand and your category through the major answer engines and show you exactly who is being cited today.
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