Comparison
LazyMetrics vs Frase
Frase is an AI content research and briefing tool. LazyMetrics is what agencies need once content is live — ongoing technical health, automated reporting, and client retention infrastructure. Different jobs in the same workflow.
Different jobs, same workflow
Content agencies often use Frase to brief and draft articles, then need LazyMetrics to auto-index those articles, track their performance, resolve technical blockers, and report results to clients monthly. One handles pre-publish; one handles everything after.
Frase
An AI-powered content research platform. Frase generates detailed content briefs from SERP analysis, AI article outlines, and content scoring. Best for content teams and writers who need structured workflows for producing SEO-optimized articles. Starts at $49/month.
Best for: Content teams producing SEO-optimized articles from SERP-based research
LazyMetrics
The ongoing delivery and retention platform for what content agencies produce. Ensures every published article gets indexed, tracked, and reported to clients automatically. Handles technical issues that prevent content from ranking. Starting at $99/month.
Best for: SEO and content agencies running ongoing retainers and needing to prove ROI
Frase pricing (2025)
Solo
$49/mo
30 documents/mo, 1 user
Basic
$99/mo
Unlimited documents, 1 user
Team
$199/mo
Unlimited docs, 3 users
Feature comparison
Umair Mansha
Founder, LazyMetrics · 12 yrs SEO · 2,000+ campaigns
Brief with Frase. Deliver with LazyMetrics.
Start free — one client, full audit, no credit card.
Start free