For Product Marketers
LazyMetrics connects GSC and GA4 so you can see exactly which pages convert, track your brand in AI search, and report organic impact to leadership — automatically.
No credit card. Free for one project. Full platform access.
What changes
Fighting with the SEO team to understand which content is actually driving signups
GSC + GA4 unified — see exactly which pages convert organic visitors
No idea if your positioning content shows up when people ask ChatGPT
AI visibility dashboard tracks brand presence in ChatGPT, Perplexity, and Gemini
Content audits that live in Notion and get ignored after week two
Living audit queue prioritised by real traffic impact, always fresh
Monthly reporting to leadership takes half a day of spreadsheet work
Automated reports generated from live data — send in two clicks
Keyword research disconnected from the actual content calendar
Keyword opportunities directly linked to content briefs in one workflow
The metric your competitors aren't tracking yet
When your customers ask ChatGPT "what's the best tool for X," does your product come up? LazyMetrics tracks exactly where your brand appears in AI-generated answers — across ChatGPT, Perplexity, and Gemini — and gives you a score you can report to your CMO.
How AI visibility tracking works →Example AI visibility report for your brand
Platform
🔍
AI Search Visibility
Track where your product and brand appears in ChatGPT, Perplexity, and Google AI Overviews. A metric your board will start asking for.
📊
Organic Attribution
Connect GSC and GA4 to see exactly which pages and queries drive signups, demos, and pipeline — not just traffic.
⚡
Content Audit
Every page scored for SEO health and traffic potential. Know which posts to update, which to kill, and which to promote.
📋
Content Pipeline
Keyword-to-brief workflow in one place. No more brief docs scattered across Notion and Google Docs.
📈
Automated Reports
Executive-ready reports built from live data. Share a link or export a PDF — no more rebuilding slides.
🏷️
White-Label Portal
Give stakeholders a real-time view of organic performance without sharing your analytics credentials.
Proven results
+292%
Organic-driven purchase growth
Penta Labs · SaaS product
2.45M
Monthly search impressions tracked
IAM Builders · 12 months
600%
Traffic growth from content strategy
301 Consulting · organic channel
10 min
To generate a board-ready report
vs. half a day manually
Common questions
How does LazyMetrics help product marketers track content ROI?
LazyMetrics connects Google Search Console and GA4 to show which content pages drive actual conversions — signups, demos, or purchases — not just traffic. You can attribute organic pipeline to specific queries and pages, making it easy to report content ROI to leadership.
Can LazyMetrics track if my product appears in ChatGPT answers?
Yes. LazyMetrics tracks where your product is mentioned in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews — for the specific queries your ideal customers are asking. You get a visibility score, query-level data, and weekly trend tracking.
What is AI visibility and why should product marketers care?
AI visibility measures how prominently your brand appears when people ask AI tools questions about your product category. As more B2B buyers use ChatGPT and Perplexity to research tools before visiting websites, AI visibility is becoming a measurable share-of-voice metric — one that most companies aren't tracking yet.
How does LazyMetrics connect SEO to product-led growth?
By connecting GSC queries to GA4 conversion events, LazyMetrics shows the full path from search query to product signup. You can see which organic keywords have the highest conversion rates, which blog posts drive free trial starts, and where AI-referred traffic converts differently from organic.
Can I use LazyMetrics to audit our existing content for SEO quality?
Yes. LazyMetrics crawls every page and scores it for technical health, content depth, and ranking potential. Stale posts that used to rank are flagged for refresh. New content gaps are surfaced from your GSC data — the questions your audience is asking that you're not answering.
Does LazyMetrics work for SaaS or B2B content strategies?
Yes. LazyMetrics is widely used by SaaS and B2B product marketing teams. The content pipeline supports topic clusters, connects to SEO data, and integrates brief generation with your existing GSC and GA4 performance data.
Connect GSC and GA4, run your first audit, and see which content is actually driving pipeline — in under 10 minutes.
Start free trial