Platform — Content Pipeline
LazyMetrics connects keyword research, brief generation, content tracking, and refresh management — directly linked to your site audit so you always know what to write next.
The workflow
01
Identify opportunities
Keyword gaps pulled from your GSC and site audit data — not a generic keyword tool. You see what's relevant to your client's existing rankings.
02
Generate content briefs
AI-generated briefs with target keyword, heading structure, competitor angles, and word count targets. Ready in under a minute.
03
Track content status
Kanban-style pipeline from "brief" to "written" to "published" to "promoted." Shared visibility across your team and client.
04
Flag content for refresh
Stale pages that used to rank — identified by your audit engine and queued for refresh briefs automatically.
05
Measure content impact
After publish, the page re-enters the audit + GSC tracking loop automatically. See traffic attribution back to specific content.
Features
🔍
Audit-driven opportunities
Content gaps found from your own GSC data and site crawl — not from a general keyword database.
📋
AI brief generation
Structured content briefs with H1, H2 outline, target keyword, and search intent — generated in seconds.
♻️
Refresh detection
Pages that earned rankings and have been declining — automatically flagged for content refresh.
📅
Publishing pipeline
Track every piece of content from brief to live — with deadline, assignee, and status visible to the whole team.
📈
Post-publish tracking
Published URLs enter the GSC monitoring loop automatically. Traffic attribution is connected back to the brief.
🤖
AI search optimisation
Briefs include entity coverage recommendations to maximise the chance of being cited in AI-generated answers.
Start with one site, free. See your content opportunities and generate your first brief in minutes.
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