SEO operating system for agencies

Stop losing clients
to unclear SEO work.

LazyMetrics connects GSC and GA4, turns scattered tasks into a clear operating system, and gives your team one place to audit, prioritize, report, and retain clients.

2,000+ campaigns500+ agenciesSince 2014
app.lazymetrics.com

Watch the demo

2 min · See the full workflow

Organic sessions

12,480

Keywords top 10

340

Issues queued

14

GSC + GA4 connected in minutesPriority pages ranked by real impactMonthly client reports ready in one clickTechnical fixes queued and tracked clearlyAI visibility tracked across ChatGPT and PerplexityGrowth story ready for every client callWhite-label portal your clients can actually useAudits that tell you what to fix firstGSC + GA4 connected in minutesPriority pages ranked by real impactMonthly client reports ready in one clickTechnical fixes queued and tracked clearlyAI visibility tracked across ChatGPT and PerplexityGrowth story ready for every client callWhite-label portal your clients can actually useAudits that tell you what to fix first

Trusted by agencies working with

LinkedIn
Kayak
One Army
Thrive
Mythic Media
Friedmans Shoes
Eureka
Evans
MiiSkin
Magnfi
Hadley
USA Restoration Pros
LoveSEO
Fishermen
Topia
College Cat
LinkedIn
Kayak
One Army
Thrive
Mythic Media
Friedmans Shoes
Eureka
Evans
MiiSkin
Magnfi
Hadley
USA Restoration Pros
LoveSEO
Fishermen
Topia
College Cat

The real problem

SEO is not just hard to deliver.
It is hard to make legible.

01

Too many tools, no single story

GSC, GA4, audits, notes, and client updates live in different places. Your team knows the work. Your client sees fragments.

02

Clients still ask what changed

Even when rankings improve, agencies still get the same question: what did we actually do this month, and what happens next?

03

Audits become issue graveyards

Most audit tools create long lists of problems but do not tell your team which pages matter, which fixes are worth doing first, or how to show progress.

04

Retention gets harder as you grow

The bigger the roster, the easier it is for delivery, reporting, and follow-up to become reactive. That is where churn starts.

One system instead of five.

Connect the data, prioritize the right pages, show the work, and keep clients confident.

Why we built this

Built by the team that ran 2,000+ campaigns manually. Now it runs in one place.

Since 2014, LazyMetrics has run SEO campaigns for 2,000+ clients — law firms, SaaS companies, e-commerce brands, local businesses. We built the Sheets. We ran the audits. We wrote the briefs. We pulled the monthly reports. Manually. Every time.

From 2021, we became the behind-the-scenes fulfillment team for over 500 agencies. We learned exactly where delivery breaks: scattered data, vague reports, low-confidence prioritization, and too much client-facing ambiguity. LazyMetrics is the product version of the systems we ended up building for ourselves.

What the agency community says

This is amazing, nice work. We've already grown our clients' traffic 600% since starting with LazyMetrics a few months back.
Cale Loken

Cale Loken

Founder, 301 Consulting · Minneapolis, MN

"LazyMetrics was hyper-focused on the end goal from the very beginning. In just six months, our rankings went through the roof and we haven't looked back since."
Hugo Angelmar

Hugo Angelmar

Chief Product Officer, LinkedIn

"LazyMetrics delivers on time, understands the project clearly, and gives what it promises. We're very satisfied with the work and the consistency."
David Haenel

David Haenel

CEO, The Law Place

Results

The methodology is not theoretical.
The proof already exists.

Real campaign work. Real GSC and GA4 numbers. Not demo math.

Case Study — IAM Builders

2.45M

Impressions in 12 months

IAM Builders · Google Search Console verified

From 8,500 impressions/month to 2.45M. From 95 clicks to 13,500. Average position from 29.4 to 15.8.

Read the full case study →

+292%

Purchase growth

Penta Labs · B2B e-commerce

600%

Client traffic growth

301 Consulting · Agency testimonial

143

Search position

Canonical fix · 19 days

$4.5K$937K

Organic site value

SaaS client · 18 months

Proof of work

Agencies need proof clients can feel.

Real responses to reporting, briefs, and delivery work. Pair that with the IAM Builders case study and the product story becomes much easier to trust.

Real screenshotsReal deliverablesReal agency feedback
Proof capture
Report clarity clients actually notice

Report clarity clients actually notice

"Thanks so much for the in-depth reports... great work fixing the core vitals... content schedule looks great."

Proof capture
Agency-owner approval on deliverables

Agency-owner approval on deliverables

"Stellar work... I am amazed."

Proof capture
Execution feedback from content workflows

Execution feedback from content workflows

"They look great Umair - thanks for your work."

The platform

One system for delivery, reporting, and client retention.

Start with the data you already have. Then turn audits, execution, reporting, and client communication into one cleaner workflow.

01

Audit and prioritization

Connect GSC and GA4, analyze every page by real traffic impact, and produce a decision queue your team can actually act on. Not a crawl dump. A ranked action system.

Priority pages ranked3 urgent
/servicesCTR opportunity
/blog/old-postIndexing issue
/about-usMetadata refresh
/contactContent update
/pricingMonitor

02

Technical workflow and indexing

Move from issue discovery to action. Queue fixes, track indexing opportunities, and keep implementation work visible instead of buried in tickets and chat threads.

Execution queue

Meta Description Refresh

42 actions tracked

Running

Redirect Chain Resolution

18 actions tracked

Running

Indexing Review

Pending

Queued

Schema Cleanup

67 actions tracked

Idle

03

Content planning that follows data

Find keyword opportunities, build briefs, and prioritize refreshes using the pages and topics most likely to move traffic for each client.

8

Research

5

Writing

3

Review

12

Published

Best CRM for Law Firms 2026

crm for law firms

Writing

Personal Injury SEO Guide

personal injury seo

Review

Local SEO Checklist

local seo checklist

Published

04

Client-facing growth story

Turn raw SEO activity into a simple narrative: what moved, what was done, and what happens next. Built for retention, renewals, and better account conversations.

client.youragency.com

Sessions

12,400

+18%

Keywords Top 10

340

+12%

AI Visibility

24%

+3%

Organic traffic — 6 months

05

Search and AI visibility

Track rankings, traffic direction, and brand visibility across AI engines in one place, so agencies can answer the questions clients are starting to ask.

Brand mentions in AI engines

ChatGPT34%
Perplexity28%
Gemini18%
Claude12%

06

Reporting and proof of work

Generate clearer monthly reporting, surface work completed, and give clients a portal that explains progress without exposing every technical issue.

March 2026 — Harrison & Blake

Auto-generated · Sent Mar 1

Delivered

+18%

Sessions

+12

Rankings

7 shipped

Work done

Feb 2026 — Metro DentalDelivered
Feb 2026 — Harrison & BlakeDelivered

Built for

Built for agencies that want clearer delivery and stronger retention.

A

Agencies doing $100k–$900k and trying to break through

You already have demand. What breaks is delivery consistency, reporting clarity, and time. The platform should buy margin back before you hire more overhead.

B

Agencies at $1M–$10M protecting retention and margin

At this stage, the risk is operational drift: work gets harder to see, reporting gets slower, and clients feel less certain. That is what this product is meant to tighten.

C

Teams that need one client operating system

If your audits, strategy, reporting, content planning, and client communication live in separate tools, the product will feel familiar. The goal is one calmer system, not more software.

Pricing

Start with a 7-day trial.
Pay once it proves itself.

No permanent free tier. This is a serious operating system for serious client work.

Growth

$149/mo

For agencies standardizing delivery across a smaller roster

  • Up to 10 clients
  • 7-day trial
  • GSC + GA4 connection
  • Audit + priority queue
  • Portal + reporting workflows
Start 7-day trial
Most popular

Agency

$349/mo

For agencies running a larger portfolio and tighter delivery ops

  • Up to 25 clients
  • 7-day trial
  • White-label client portal
  • Monthly reporting workflows
  • Strategy, search, content planning, indexing
Start 7-day trial

Enterprise

Custom

For agencies that want onboarding, custom branding, and deeper support

  • 25+ clients
  • Custom onboarding
  • Custom domain + branding
  • Team workflows
  • Priority support + roadmap access
Book a walkthrough

Execution agents, deeper automations, and advanced content modules roll out as beta features rather than empty promises.

Common questions

Everything you need to know

More questions? These pages go deeper:

What is LazyMetrics and what does it do?

LazyMetrics is an SEO platform for agencies, freelancers, and businesses. It connects Google Search Console and GA4, runs an AI-powered site audit, generates white-label client reports automatically, and tracks where your brand appears in ChatGPT, Perplexity, Claude, and Google AI Overviews. AI execution agents also fix technical issues — redirect chains, indexing problems, canonical conflicts — without manual developer work.

Does LazyMetrics track visibility in ChatGPT, Perplexity, and Claude?

Yes. LazyMetrics tracks where your brand or your clients appear in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews — with a visibility score, query-level breakdown, and weekly trend data. This is distinct from traditional Google rankings and is the fastest-growing new metric agencies and marketers are reporting.

How is LazyMetrics different from AgencyAnalytics or Semrush?

AgencyAnalytics focuses on dashboard reporting. Semrush focuses on keyword research and competitive data. LazyMetrics focuses on execution and delivery — AI agents that fix technical issues automatically, white-label portals that reduce churn, and AI visibility tracking no other platform offers. Most serious agencies use Semrush for research and LazyMetrics for delivery and client management.

Does LazyMetrics fix SEO issues automatically?

Yes. LazyMetrics includes AI execution agents that automatically resolve redirect chains, submit pages for indexing via the Google Indexing API, clean up canonical conflicts, and update XML sitemaps. Issues requiring content changes surface in a one-click approval queue rather than a passive report.

How much does LazyMetrics cost?

LazyMetrics starts at $99/month for agencies managing up to 5 clients. Local businesses and solo operators can start at $49/month for a single site. One client or one site is always free to start — no credit card required.

Can local businesses use LazyMetrics without an SEO agency?

Yes. LazyMetrics is purpose-built for agencies, but direct access is available for businesses that want to manage their own SEO. You get the same platform agencies pay thousands per month to use — for $49–99/month — with AI agents that handle the technical work automatically.

What SEO tools does LazyMetrics replace?

For most agencies under 20 clients, LazyMetrics replaces AgencyAnalytics (client reporting), ScreamingFrog (technical auditing), and separate content planning tools. It complements Semrush or Ahrefs — which focus on research and backlink data — rather than replacing them.

How long does it take to set up LazyMetrics for a client?

Under 10 minutes. Connect Google Search Console and GA4 via OAuth, trigger the first crawl, and the priority queue populates automatically. The first automated report can be sent to the client the same day.

Give clients a clearer
reason to stay.

Connect a client, pull in GSC and GA4, and see the pages, priorities, and progress story in one place. That is the part most agencies are still stitching together by hand.

7-day trial · Early access onboarding · No long setup