Arizona’s Vision is a trusted eye care provider dedicated to offering high-quality vision care services. However, their website faced multiple performance and SEO issues that affected user experience, search rankings, and overall digital presence. Their existing website struggled with slow loading times, poor on-page optimization, and functionality issues that negatively impacted customer engagement and conversions.

Challenges

Before our intervention, Arizona’s Vision encountered several critical issues:

Slow Website Speed
Poor performance scores on both mobile and desktop led to high bounce rates and frustrated users.

Broken Chatbot 
A non-functional chatbot was reducing engagement and limiting customer interaction.

SEO Issues
Missing meta descriptions, altered title tags, and incorrect H-tags hurt organic search visibility.

Excessive Plugins
51 installed plugins (38 active) caused unnecessary load, slowing down the site.

Internal Linking Issues
Broken internal links led to a poor site structure, negatively affecting both user experience and SEO.

High Bounce Rate
Users were leaving the site quickly due to slow speeds and navigation difficulties.

Google Search Results Issues
The homepage was not displaying an optimized meta description in Google search results, leading to lower click-through rates.

Title Tag Alterations
The homepage title had been changed from its original version, impacting SEO rankings and branding consistency.

No Access to Link Scanning
There was limited access to scan and analyze links on the homepage, making it difficult to track internal linking issues.

Before & After Results

Mobile Performance

• Before: The mobile performance score was 26, significantly impacting user experience.
• After: The score increased to 89, providing a much faster and smoother browsing experience.

Desktop Performance

• Before: The desktop performance score was 38, which caused lag and slow interactions.
• After: We improved it to 97, ensuring a seamless browsing experience on desktops and laptops.

Other Key Improvements

• Best Practices Score:
  Improved from 57 to 100, ensuring a well-coded, secure, and efficient website.
• SEO Score:
  Adjusted from 92 to 85 to align with Google’s latest algorithm updates while maintaining content relevance.
• Accessibility Score:
  Increased from 82 to 84, making the website more user-friendly for a broader audience.

Our Approach

To resolve these challenges, we implemented a structured optimization strategy focusing on three core areas: performance, SEO, and user experience.

Website Speed & Performance Optimization

• Removed unnecessary plugins, reducing from 51 to only essential ones, significantly enhancing speed and efficiency.
• Compressed and optimized images, reduced heavy scripts, and implemented lazy loading.
• Applied advanced caching and database optimization techniques to minimize load times.

SEO & On-Page Optimization

• Restored missing meta descriptions, title tags, and H-tags for improved search rankings.
• Fixed broken internal links to enhance site structure and user navigation.
• Ensured better keyword relevance across all pages while maintaining a natural, user-friendly approach.

User Experience & Functionality Enhancements

• Repaired the chatbot, enabling better customer engagement and lead generation.
• Restructured the website layout for intuitive navigation and improved mobile responsiveness.
• Strategically enhanced call-to-action (CTA) placements to increase conversion rates.

Impact & Business Growth

The improvements we made led to remarkable business benefits. With enhanced search visibility, Arizona’s Vision saw a boost in organic rankings and search impressions. A functional chatbot and better navigation resulted in higher user engagement and increased customer inquiries. Faster website load times significantly improved user retention and conversion rates. Additionally, the website’s improved accessibility created a smoother experience for all users, leading to greater customer trust and more online appointment bookings.

Performance & Traffic Growth

After implementing our website optimization and SEO strategies, the website experienced significant growth in traffic and engagement. Active users increased to 1.2K, reflecting a 22.9% growth in visitor activity, while new users surged to 1.1K, marking a 22.9% rise in fresh traffic to the site. Additionally, the event count jumped to 14K, showing a 25.9% increase in user interactions, and key events reached 1.5K, demonstrating a 14.9% boost in meaningful user actions such as bookings and inquiries. These improvements highlight the effectiveness of our optimization efforts in driving user engagement and business growth.

These improvements directly correlated with better website performance, enhanced user experience, and higher customer engagement. The increase in user interactions and key events highlights the effectiveness of our optimization strategies in driving business growth.

Conclusion

By implementing a comprehensive technical SEO fix and performance optimization strategy, we transformed Arizona’s Vision’s website into a high-performing, user-friendly, and search-optimized platform. The combination of speed enhancements, structured SEO improvements, and UX optimizations resulted in a more engaging, high-converting website that better serves both users and search engines.

Need Similar Results for Your Website?

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