Case Study:
The Site’s Traffic is Stagnant and Declining.
Description of Problem:
The website’s traffic isn’t growing and is actually going down. Despite trying different ways to attract more visitors, things aren’t getting better. It’s important to figure out why this is happening and find new ways to get more people to visit the site. Taking quick action and finding better strategies are needed to turn things around and make the site popular again.
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The Site’s keywords Were Not Ranking Well
Description of Problem:
Initially, the website had minimal keywords ranked in the top 3 positions, limiting its visibility. The content lacked optimization, impacting its performance in search results. This resulted in lower rankings and reduced visibility on search engines.
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Inconsistent Growth
Description of Problem:
The inconsistent growth of a site occur due to various reasons such as irregular content updates, changes in search engine algorithms affecting visibility, inadequate SEO strategies, intense competition, or issues with website performance and user experience. Additionally, factors like insufficient marketing efforts, ineffective targeting of the audience, or shifts in market trends can also contribute to inconsistent site growth. Identifying the specific cause requires a thorough analysis of the site’s analytics, strategies, and market dynamics to address and rectify the underlying issues.
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The Solution:
Conducted Competitor and Keyword Gap Analysis
Description of Solution:
We started working on the detergent-selling website in October 2022. Initially, their website traffic experienced a consistent decline. To remedy this, we formulated a plan, conducted competitor and keyword gap analyses. We then created a content brief, initiating the publication of new content and optimized the existing content by improving keywords, titles, H1s, and meta descriptions. Consequently, the site’s traffic has significantly improved, showing an upward trend in the graph. This threefold 4x increase in traffic is a result of enhanced keyword selection and comprehensive competitor analysis
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Keyword Gap Analysis and publishing Content
Description of Solution:
We began work on this website in October 2022, where very few keywords were within the top 3 rankings. The content wasn’t well-optimized initially. Subsequently, after conducting a more refined keyword gap analysis and publishing content enriched with highly relevant and optimized keywords, a significant number of site keywords have now appeared in the top 3 rankings. As a result, the site traffic has increased fourfold.
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Relevance and Targeted Audience Engagement
Description of Solution:
We have updated website content and targeting the right audience is pivotal for a site’s success. Regularly refreshing content maintains relevance, engages visitors, and enhances search engine visibility. Tailoring content to the intended audience ensures resonance, trust-building, and higher chances of conversions. By staying current and targeting the right audience, a website can adapt to trends, build authority, and boost its competitive edge in the online landscape.
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