Evergreen content derives its name from the elements of nature. Just as evergreen species of trees maintain their color throughout the year, so does evergreen content maintain its relevance for a long time to come. To put it simply, evergreen content is timeless.
This type of content is in stark contrast to fads and trends, which experience intense periods of activity but die out equally fast.
Publishing evergreen content is rapidly gaining popularity amongst major publishers and bloggers today – and with good reason. A lot of effort is put into creating a great blog article (or any form of content, for that matter).
When this content consistently provides relevant value to readers, it is definitely going to attract large audiences to the website. More importantly, the effort put into content creation is justified.
Evergreen content built around Search Engine Optimization has the added advantage of getting indexed by Google. Once a keyword that has a high search volume and low competition is chosen, half the battle is won.
The good thing is, it’s actually quite easy to come up with evergreen content. To help you get started, we’ve listed 8 different types of evergreen content that you can’t go wrong with.
1. How-To Posts
People are always looking for ways to learn new things, and the internet is currently the best tool to learn. To create blog posts, videos, and infographics that teach something to your readers. The more basic your posts are, the more audience you are likely to attract.
WikiHow has capitalized on this strategy to create an entire brand for themselves – and it’s worked for them so far. They’ve clocked an average of 250 million unique visitors for the past 6 months.
How-To’s on health-care, personal grooming, cooking, repair & maintenance and the likes receive a lot of consistent traffic,
However, just because of basic how-to’s work, there is nothing stopping you from creating How-To posts in your niche. The readers you attract through these posts are probably well-versed with your jargon, so not a lot of effort needs to be spent in explaining technicalities.
2. Reviews On Popular Products
In this world of capitalism, everyone is a consumer – a consumer always on the lookout to buy something. But these consumers are also becoming smart, and they’re not going to buy anything without referring to past reviews.
This is where you step in: come up with fun, easy-to-digest content to review a particular technology, or write about popular books that have been around for a while (Harry Potter may be the most obvious example, but you get where I’m going).
3. Basics and 101’s
There is an evergreen readership waiting to consume content that presents complex topics in a simple format.
Case in point, CoinTelegraph’s “Explained” section – the website has created an extensive repository on blockchain and cryptocurrencies.
Now the blockchain is the latest technology that a lot of people haven’t even heard about so it may qualify as a specific niche, but there are also people who don’t know how the internet works or want help learning a new language.
If the post is in the form of an article, it should ideally be an exhaustive piece such that the reader doesn’t need to refer to any other website. Readers can easily spot a well-researched article from a haphazardly put up one. Throw in a bit of history on the topic to provide a backdrop.
4. History-Based Content
History always invites a large readership – and the best part is, it’s irreversible. Timelines and infographics are bound to catch the attention of the reader, because who doesn’t like to marvel at modern, graphical representations of historical facts?
Historical articles also provide the website with a healthy amount of credibility – after all, people are bound to trust those who know the ins and outs of any topic more.
5. The Usual Mistakes To Avoid
Mistakes are an essential component in any niche – which is why people are always going to search the web for tips on circumventing them.
If you’re creating content with the intention of attracting readers to your business, chances are you’ve already been managing your business for quite some time, and are familiar with the most common mistakes in your particular niche.
6. Lifestyle-Related Posts
Do you think posts about bodybuilding and what diet to follow will ever go out of fashion? Sure, artificial intelligence and robots are soon about to become a reality, but they’re not going to interfere with human bodies anytime soon.
So there are always going to be people who suddenly realize the power of a healthy lifestyle and go on a googling spree.
It’s important to post content that is relevant to your business. If you’re a restaurant owner, write a post on different dishes available at your restaurant and their nutritional value.
Lifestyle is a broad term – it doesn’t just relate to health, but it’s a way of living. Clothing brands can create evergreen content on how to take care of their clothes. Similarly, a furniture business can write an article on room ambiance.
7. Best Tools For Any Task
There are tools for everything today – especially when it comes to automation. People are always on the lookout for handy tools that will reduce human engagement so that they can position their workforce to perform more significant tasks.
Listing out tools is a great way to create evergreen content while bringing in readers. Taking the time to come up with brief tutorials, pros, and cons is a great way to build a meaningful relationship with them. The audience appreciates content that spoonfeeds them everything, because – let’s face it – everyone is lazy to an extent. I know I am.
Deliver a great tool list to your readers, and they’re going to become loyal engagers.
8. Glossaries of Terms and Phrases
Every industry has its own niche-specific language, and people trying to enter into it are going to research on this jargon. This is where you can show off your industry-specific knowledge – and not ambush your readers in the process.
When creating a glossary, structuring the post is necessary to keep things organized – because a lot of data is being presented in your post.
The Winning Perspective
To put things into perspective: 2 million blog posts were believed to be published every single day back in 2015. Considering the exponential growth of everything on the internet, common sense tells us that the number of posts published per day today is enormously higher.
With so much content already in circulation out there, it is imperative to recognize the power of building a firm relationship with your readers, so they’re hooked on to your content despite swathes of other articles available online. This means that we need to provide tangible value to our readers in every blog post that we publish – and more importantly, we need to allow enough time for each post to achieve the exposure it deserves.
How do we achieve that?
To put it bluntly, stop posting every single day. There are many articles out there that preach the practice of publishing every day in order to grow incoming traffic, but that strategy hasn’t worked out for a lot of us.
Why? Because each published post replaces the older one, which means that a lot of good content is getting pushed down into the never-accessed depths of your website.
The solution is simple: post every 3 days, and once you’ve established a good readership, push back to posting every week. This gives time for your post to attract the traffic it deserves.
But you may have another question about this particular strategy: what if my content dies out before I publish my next post?
That’s a very legitimate question to ask, and – you may have already guessed this – the answer to that is Evergreen Content. Make sure the content you create is relevant for long enough.
Finally, let’s have a look at some content that doesn’t qualify as evergreen content.
Content That Is Not Evergreen
Content that contains time-specific statistics and other quantitative data is often not evergreen.
Likewise, articles on the current pop culture or the fashion trends that are in today, are going to become dated pretty quickly. We also have news updates – which come in numbers of thousands every day – that become great archives but aren’t necessarily evergreen.
Lastly, seasonal articles also aren’t evergreen enough but can be cashed in for time-specific audiences.
Even with the power of evergreen content, it’ important to not overdo it. It’s great to flood your website with how-to’s and 101’s, but they should serve as intermittent posts among daily content rather than take over the entire content section. Moreover, evergreen content is the type of content you’d want to effectively engage your resources in – so that it provides genuinely unique value to the readers.